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Subtitle: Pioneering Men’s Grooming Lounge by Former Oakland Raiderette Nicole Rodrigues Proudly Blends Haircare, Skincare, Nailcare and Massage Therapy with a Touch of Male-Centric Luxury in the Heart of the East Bay Area

BLACKHAWK, CA – July 1, 2024– The Kingdom, a cutting-edge men’s grooming lounge and sanctuary, proudly announces the grand opening of its premier establishment in Blackhawk, California, right in the heart of the vibrant East Bay region of the San Francisco Bay Area. Founded by former Oakland Raiderette, and globally recognized communications and marketing executive, Nicole Rodrigues, alongside her founding team members, The Kingdom reimagines timeless male grooming and rejuvenating rituals with a modern twist, paying homage to the rich history of male grooming and relaxation practices dating back to ancient times. The Kingdom is proud to be the first establishment to offer men’s hair and beard care, waxing, manicure, pedicure, massage, and skincare services, including back facials, in a male-centric environment for all men in the San Francisco Bay Area and beyond.

“Through The Kingdom, we are on a mission to revive and elevate the mental health of men by making it comfortable for them to indulge in premium self-care services in a welcoming and supportive environment,” said Nicole Rodrigues, founder and President at the Kingdom and Palace, Inc. “This grand opening in the East Bay is particularly significant to me, being a native of this amazing and welcoming East Bay Area community. I am thrilled to bring The Kingdom’s unique blend of tradition and modern luxury to the place that has shaped my roots.”

The Kingdom seamlessly integrates ancient grooming practices that once showcased strength and status for men into its modern atmosphere. Rodrigues emphasized, “When men step into The Kingdom, they step into a world where the art of recharging takes center stage. We combine the charm of a bygone era with modern comforts, creating an environment where men can unwind and embrace the mental health benefits of self-care. We also created our establishment in hopes wives, girlfriends, sisters and mothers will encourage the men in their lives to take time for themselves to recharge and bring that good energy back to their families, jobs and hobbies.”

Drawing inspiration from historical grooming rituals such as nailcare and haircare Spartans, Egyptian warriors, Samurai and more used before and after battle, The Kingdom offers an unparalleled experience for men where indulgence and relaxation are paramount to handle the daily battles men face in life. The founding team is also proud to share that within its first month of opening, The Kingdom has already become a new portal of self care for men who have never received a facial before or a manicure and pedicure, and are finally comfortable doing so in an environment they feel was created for them.

For Nicole Rodrigues, this venture is more than just a business; it’s a company deeply rooted in what she learned from her grandfathers and the belief that well-being is an essential part of a man’s life. “The Kingdom isn’t just a place; it’s a sanctuary for the modern man, where he can escape, rejuvenate, feel good and in turn, do good in the world,” Rodrigues added.

The Kingdom invites everyone to join in the celebration and experience the fusion of tradition and modernity in the heart of the East Bay. The new establishment, located at Blackhawk Plaza, provides a comfortable and relaxing environment for men to care for themselves, both physically and mentally.

For media inquiries, please contact:

Erin Hartung
Public Relations and Events Manager at The Kingdom
erin@thekingdomescape.com
408-421-2707

ABOUT THE KINGDOM:

The Kingdom is a next-gen men’s lounge and sanctuary, redefining timeless male grooming and rejuvenating rituals with a modern twist. Drawing inspiration from the rich history of male grooming, socializing, and relaxation rituals dating back to ancient times, The Kingdom seamlessly integrates these practices into a modern atmosphere. When men step into The Kingdom, they enter a world where the art of recharging takes center stage, combining the charm of a bygone era with modern comforts. The Kingdom is a sanctuary for the modern man, where indulgence and relaxation are paramount, offering an exclusive experience rooted in tradition and tailored for contemporary well-being. For more information please visit: https://www.thekingdomescape.com/